avas gcse blog

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/2 Q2: 4/12 Q3: 5/6 Q4: 3/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  women in society are represented as house wives  she was wearing make-up and hair done while cleaning  as a culture cleaning was made to be excited  4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce  stereotypes of race/ethnicity. Try and write points you  didn't  include in your original an...

1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)   Advertising CSP 1: OMO print advert   4)   Advertising CSP 2: Audrey Hepburn Galaxy advert 5)   Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:0/1 Q2:1/1 Q3:4/8 Q4: 1/2 Q5:1/2 Q6:2/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. 3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.  preferred reading- what the producer is trying to communicate to the audience  op...

1) What is an advertising campaign? An advertising campaign refers to a cohesive strategy that you will use to communicate specific products and services that you offer. Ideally, your advertising campaign should have different strategies that you will employ at different times. 2) What is the objective of the NHS Represent campaign?  to get black and Asian people to donate blood.  3) What does this advert want people to do once they've seen it (the 'call to action')?  want people to immediately help out the campaign and donate blood. 4) Why is the advert called 'Represent'?  it is called represent because the advert is showing how the campaign represents people from under represented backgrounds. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . grime artist lady leshurr, tv presenter and ...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? narrative - the create a story about helping a woman reach her journey sound - old 1950 soundtrack for older audience  call to action - galaxy helps solve problem they are reaching out  Mise en scene / actor - they use CGI to use Audrey Hepburn   2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan "why have cotton when you can have silk" this is saying why have other bad chocolates when you can have galaxy also they refer themselves as silk a luxury material  3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn is a 1950s actor galaxy used her because many elderly people know AH meaning they are trying to reach their target audience which is elderly people. 4) What is intertextuality? When one media tex...

  OMO advert: blog tasks Create a blogpost called 'OMO advert CSP blog tasks' and work through the following tasks:  1) What year was the advert produced? 1950  2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as the weaker sex, negative character traits, excessive emotion, lack of intelligence and madness. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? repetition 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home. 5) Why is a picture of the product added to the bottom right of the advert? To give ...