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Introduction to Newspapers

  1) What type of news can you typically find in a  tabloid  newspaper? Tabloids  tend to be easier to read, feature shorter articles and include more photographs. They report on major news, but also include a lot of showbiz gossip, entertainment and sport. 2)  What type of news can you typically find in a  broadsheet  newspaper? Broadsheet  newspapers traditionally used to be larger (printed on ‘broad sheets’) although most are the same size as tabloids now. They tend to be more serious, have smaller fonts, more advanced use of language and less photography (although they have included more over the last 20 years to be more popular). 3) If someone is  left-wing , which political party in the UK are they most likely to support? Which newspapers would they be likely to read? The Labour Party is considered left-wing and the  Daily Mirror  generally supports Labour and left-wing causes. 4) If someone is  right-wing , which politic...
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December Mock Exam: Learner Response Blog Tasks

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. 18/84  grade 2 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).   1.1- all sounds made by or heard by the characters 1.2- any example of dialogue from the extract such as ‘When Lyra says, “So you’re a  kitchen boy then?”  3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. • The opening shot in the extract focuses on the omelette in Will’s hand – almost a  close-up – with handheld camera movement following the plate to the table. This  ...
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OSP: Audience and Industries blog tasks

Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford- Young people, especially males, who are football fans. Students and younger adults who are interested in social issues and activism. People in the UK and other regions where football is a popular sport. Individuals who value social justice, equality, and anti-racism. People who are inspired by authentic, relatable stories of success and struggle. Fans of sports, social activism, and positive role models.  Kim Kardashian- Young to middle-aged women (teens to 40s) who are interested in beauty, fashion, and lifestyle content. Individuals who are interested in celebrity news and pop culture. Fans of reality television and the "Keeping Up with the Kardashians" franchise. People who are aspirational, seeking inspiration for their own style and home life. Individuals interested in entrepreneurship, bran...
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OSP: Language and Representation Blog Tasks

Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  website conventions: Logo/brand identity Navigation – menus Central image Multimedia features – e.g. video  Social media links / integration social media convention:      Logo/brand identity Bio (personal details/information) Profile image Background/banner image Images and video Online engagement/audience interaction 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  -Rashford supports good causes -verification symbol which encourages audience -self promotion by advertising his new book  3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / pos...
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Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch? founding of YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. There’s a bewildering range, from fashion, lifestyle and “mommy influencers” on Instagram to gamers, beauty vloggers and “toy influencers” on YouTube, to teenagers lip-synching to songs on TikTok. Some of the biggest are famous from another field: last week, the rapper Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? Very big. By the end of 2019, th...
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KISS FM Breakfast show CSP: blog tasks

  1) Read page 2. What is KISS FM's mission? KISS FM's mission is to target a young audience, reaching them wherever, whenever, however they want. They want to create a constant stream of content to allow their audiences to hear, see, share and discover. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for KISS FM is aged 15 - 34. They have a 60 / 40 female to male split, and are united by their love for music. Tech especially is what excites them. Their audience is predominantly urban, but increasingly national with 65% now living outside London. They heavily enjoy social media. The target audience would fit the psychographic groups of: The Explorer, as they have a need for discovery that KISS FM satisfies; The Mainstream, as KISS has a large audience, and perhaps The Struggler, as they can use the content ...
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Radio: Final index

  Your Radio index just needs the two CSP case studies: 1)  Radio: Launch of BBC Radio 1 CSP 2)  Radio: KISS FM Breakfast show CSP
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