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OSP: Audience and Industries blog tasks

Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford- Young people, especially males, who are football fans. Students and younger adults who are interested in social issues and activism. People in the UK and other regions where football is a popular sport. Individuals who value social justice, equality, and anti-racism. People who are inspired by authentic, relatable stories of success and struggle. Fans of sports, social activism, and positive role models.  Kim Kardashian- Young to middle-aged women (teens to 40s) who are interested in beauty, fashion, and lifestyle content. Individuals who are interested in celebrity news and pop culture. Fans of reality television and the "Keeping Up with the Kardashians" franchise. People who are aspirational, seeking inspiration for their own style and home life. Individuals interested in entrepreneurship, bran...

OSP: Language and Representation Blog Tasks

Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  website conventions: Logo/brand identity Navigation – menus Central image Multimedia features – e.g. video  Social media links / integration social media convention:      Logo/brand identity Bio (personal details/information) Profile image Background/banner image Images and video Online engagement/audience interaction 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  -Rashford supports good causes -verification symbol which encourages audience -self promotion by advertising his new book  3) How does Kim Kardashian's website and social media promote her brand? Give at least  three  examples of different pages / pos...

Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch? founding of YouTube in 2005, Twitter in 2006, and in 2010, Instagram 2) What is the definition of an influencer? social media users – mostly women – with a large, devoted following, who give their followers access to a carefully curated version of their lives 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. There’s a bewildering range, from fashion, lifestyle and “mommy influencers” on Instagram to gamers, beauty vloggers and “toy influencers” on YouTube, to teenagers lip-synching to songs on TikTok. Some of the biggest are famous from another field: last week, the rapper Nicki Minaj wore a pair of bejewelled pink Croc shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked by 4,900% in hours. 4) How big is the influencer industry according to the article? Very big. By the end of 2019, th...

KISS FM Breakfast show CSP: blog tasks

  1) Read page 2. What is KISS FM's mission? KISS FM's mission is to target a young audience, reaching them wherever, whenever, however they want. They want to create a constant stream of content to allow their audiences to hear, see, share and discover. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. The target audience for KISS FM is aged 15 - 34. They have a 60 / 40 female to male split, and are united by their love for music. Tech especially is what excites them. Their audience is predominantly urban, but increasingly national with 65% now living outside London. They heavily enjoy social media. The target audience would fit the psychographic groups of: The Explorer, as they have a need for discovery that KISS FM satisfies; The Mainstream, as KISS has a large audience, and perhaps The Struggler, as they can use the content ...

Radio: Final index

  Your Radio index just needs the two CSP case studies: 1)  Radio: Launch of BBC Radio 1 CSP 2)  Radio: KISS FM Breakfast show CSP

Accountability Check: Coursework Checklist

  Print Table: Item Progress Statement of Intent (Max. 300 Words)                              Front Cover Title for the Magazine w/ Original Masthead Design                               Selling Line                                Cover Price                                Dateline                                Main Original Cover Image                                Min. Four Cover Lines                               Double Page Spread Headline...

Preliminary Exercise Feedback and Learner Response

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. Next Steps: I need to see your photos as soon as possible. These need to be present on both the front cover as well as on the inside section of your magazine. Whilst I do like the message behind your writing, remember, this is meant to be about an influencer of some kind that is promoting their new book on the issue you have chosen. For this, you need to pick a figurehead that can fill this role and will probably align with your cover image. I also believe that for the real magazine, you can take your own version of your makeup background that is far more effective and will benefit from being taken by yourself. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write  two  WWW bullet points (What Went Well) and  two  Next Step bullet points for your...