Introduction - Tatler Media pack
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? the editor produces the magazine by explaining what tatler is and what they love and like and the positive things about tatler. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? TATLER Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% suggests that the tatler reader is mainly females aged 41 upper middle class and upper working class 3) Look at page 6 . What do T...