demographic

 1) What information do media companies use to create a demographic profile of their audience?


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

3) What are the seven different Psychographic groups? 

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 


1)Media producers define and categorise their audience through demographic profiles. A demographic audience profile defines groups based on things like age, gender, income, education and occupation.
2)It makes it easier for you to reach your target customer
Understanding your consumers' interests, attitudes, and where to find them online not only allows you to craft a message that resonates, but also ensures you're investing in the right channels to reach them.
3) the aspirer, the explorer, the reformer, the mainstreamer, the succeeder, the struggler, the resigned
4) the aspirer they seek status and invest in luxury goods.
    the explorer like to discover new things.
     the reformer seek self-improvement and enlightment.
     the mainstreamer seek security, they make up 40%of the population.
     the succeeder seek control, they believe they deserve the best.
     the struggler seeks escape, attracted to junk food alcohol or gambling.
     the resigner seek to survive.
5) I think I'm in the explorer group as i like to explore new things like new football boots new clothes and stuff.

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