audience effects theory

 1) Write a definition of a passive audience: 

A passive audience close passive audience, an audience which accepts the messages encoded in a media text without challenge. is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages.


2) Write a definition of an active audience: 

An active audience engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.

3) Write a definition of the hypodermic needle theory: 

The Hypodermic needle theory is a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences. In this theory the media is seen as powerful and able to 'inject' ideas into an audience who are seen as weak and passive and could be influenced by a message.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

Entertainment – Viewers watch programmes for enjoyment. Personal Identity - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.


INFORMATION/SURVEILLANCE: Media text - The Times newspaper

 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: 
 > Why:  he content we expose ourselves to on the media changes the way we think about ourselves and others. Young people are highly affected by the values embraced by media. In effect, media offers numerous interpretations of what is beautiful, sexy, attractive, and appropriate. like media content in London that only Londoners can go to.
DIVERSION/ENTERTAINMENT: 
 > Why:  People may immerse themselves in particular types of media to make up for the lack of satisfaction at work or their daily lives.  E.g. women may compensate for the lack of romance in their marriages by reading romantic novels.
RELATIONSHIPS:
 > Why: 
This can lead to unrealistic relationship expectations as individuals compare their experiences to the carefully crafted images and narratives they see online. Moreover, the prevalence of edited images can contribute to body image issues and self-esteem struggles.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The clip blue planet may be entertaining for some people as they might find it quite relaxing and calming. also people may be interested in animals and nature so might watch it because of that. you could also learn about wildlife and oceans and fishes sharks etc and learn about the documentary. watching the clip is also a chance to see something you may not usually see.

Comments

Post a Comment

Popular posts from this blog

camera movement and editing

  1) Pick  three  camera   shots  from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience. 2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.  3) Pick one aspect of  mise-en-scene  from the scene and explain what connotations are being communicated to the audience.   t hree camera shots 1a.medium close up shot in the first second of the video. the women is holding a passport which indicates that she is going on holiday or she is proving who she is (her identity). 1b.close up shot 0.30 seconds. her facial expressions are quite serious. she looks scared and worried which emphasises that something bound to happen or something bad has already happened. 1c.establishing shot clearly shows the character in a room by herself on a computer doing something. Kind of looks suspicious as there two different computers she is us...
Read more

'Advertising: Key conventions'

Image
  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. the photo of the image tells/shows us what the actual image of. the rainbow in the background suggests  by implying that it's possible to also "harvest" the rainbow, the ad promotes the candy as something to be experienced, not just eaten.   The slogan ``taste the rainbow'' is famously associated with Skittles candy, which has a variety of fruit flavours represented by different colours. While you can't literally taste a rainbow, the expression suggests experiencing a wide range of flavours and sensations, much like the diverse colours of a rainbow. The different colours of the rainbow show us the different colours of the skittles in the packet and the different flavours. 2) What...
Read more

10 questions

  1)  Which part of Media are you looking forward to the most? learning all the different things you learn in media  2) What knowledge and skills do you hope to learn in Media? all the knowledge and skills you possibly can  3) What grade are you realistically hoping to achieve in Media? a 7,8 or 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  social media  5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  2  hours a day i think this is either too little or just okay because there is other people who are on social media for way longer. 6) What was the last TV programme or film you watched? England vs Finland match  7) What device or subscription do you use to listen to music? i use Spotify or YouTube   8) Do you play videogames? If so, what do you play games on and what is your favourite game? i...
Read more