'Advertising: Key conventions'

 


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

the photo of the image tells/shows us what the actual image of.

the rainbow in the background suggests by implying that it's possible to also "harvest" the rainbow, the ad promotes the candy as something to be experienced, not just eaten.

 The slogan ``taste the rainbow'' is famously associated with Skittles candy, which has a variety of fruit flavours represented by different colours. While you can't literally taste a rainbow, the expression suggests experiencing a wide range of flavours and sensations, much like the diverse colours of a rainbow.

The different colours of the rainbow show us the different colours of the skittles in the packet and the different flavours.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

Skittles has always been associated with this very distinctive tone of voice – it's lo-fi, quirky and DIY in style. In order to capture this very recognisable tenor, we developed a brand new design aesthetic. 'Nonsensical', as we call it, is our way of dialling up Skittles' ability to tell a great story.


1) An advert with a clear brand identity

this advert shows a clear brand identity which is coca cola. 

2) An advert that uses shock tactics or a controversial idea

3) An advert that creates a a strong emotional connection to the audience



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