omo csp

 OMO advert: blog tasks


Create a blogpost called 'OMO advert CSP blog tasks' and work through the following tasks: 




1) What year was the advert produced?
1950 

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

They were represented as the weaker sex, negative character traits, excessive emotion, lack of intelligence and madness.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

repetition

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Makeup - women's makeup were supposed to be clean. As well as with hair that it has to be perfect all the time whilst doing hard work at home.


5) Why is a picture of the product added to the bottom right of the advert?

To give the audience a visual representations of the actual product so they are more pulled into buying the product.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

Thee connotations of the chosen colours in the advert is that these colours were used to represent 10 years past from ww2 and refers top the th4e flag of the USA/Uk.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
They use persuasive language to encourage the audience to buy the product  as the repeat bright and white  to empathies the the conditions of the item. In addition they also state "millions of women". it refers to the business using the bandwagon idea to pull in customers 


8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
SOME REPRESENTATION OF WOMEN CAN BE THEY ARE ALWAYS CLEANED AND HAPPY FROM THE HARDWORK IN THE KITCHEN.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading of the advert is that they use women occasionally and we omen in 1955 are interested


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?


They might feel offended as it includes a specific gender to represent/ post their products.




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