avas gcse blog

1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)   Advertising CSP 1: OMO print advert   4)   Advertising CSP 2: Audrey Hepburn Galaxy advert 5)   Media assessment 2 learner response 6)   Advertising CSP 3: Represent NHS Blood campaign  

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:0/1 Q2:1/1 Q3:4/8 Q4: 1/2 Q5:1/2 Q6:2/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. 3) Look specifically at  question 3  - did you successfully write about both the  preferred  and  oppositional  readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.  preferred reading- what the producer is trying to communicate to the audience  op...

1) What is an advertising campaign? An advertising campaign refers to a cohesive strategy that you will use to communicate specific products and services that you offer. Ideally, your advertising campaign should have different strategies that you will employ at different times. 2) What is the objective of the NHS Represent campaign?  to get black and Asian people to donate blood.  3) What does this advert want people to do once they've seen it (the 'call to action')?  want people to immediately help out the campaign and donate blood. 4) Why is the advert called 'Represent'?  it is called represent because the advert is showing how the campaign represents people from under represented backgrounds. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . grime artist lady leshurr, tv presenter and ...