Sample questions for Advertising and Marketing




1) What is an advertising campaign?

An advertising campaign refers to a cohesive strategy that you will use to communicate specific products and services that you offer. Ideally, your advertising campaign should have different strategies that you will employ at different times.

2) What is the objective of the NHS Represent campaign? 

to get black and Asian people to donate blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')? 

want people to immediately help out the campaign and donate blood.

4) Why is the advert called 'Represent'? 

it is called represent because the advert is showing how the campaign represents people from under represented backgrounds.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

grime artist lady leshurr, tv presenter and wheelchair basketball player Ade Adepitan and Chuka Umunna MP

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
 empty chairs at the end because there are not enough donors of ethnic minority and this leads to people dying.

7) How does the advert match the key conventions of a typical urban music video?

when lady leshurr is singing and was set on top of the roof.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The advert subvert stereotypes as the black and Asian minorities are represented as a good community.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
The advert reinforces certain stereotypes as it includes the girl standing up for rapping and challenging BAME communities.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
- Close Up Shot 

this connotes the key idea of empty seats in the hospitals and how the BAME community can provide the blood for blood donors.


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