1) What is a conglomerate in the media industries? A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet. 2) What is a subsidiary ? In the corporate world, a subsidiary is a company that belongs to another company, which is usually referred to as the parent company or holding company. 3) What are the benefits for media companies of vertical integration ? Vertical integration helps companies gain greater control over the supply chain and manufacturing process, leading to lower costs, economies of scale, and less reliance on external parties. 4) What are the benefits for media companies of horizontal integration ? The advantage of horizontal diversification is that you can leverage your existing resources, skills, and reputation, and attrac...