KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?

KISS FM's mission is to target a young audience, reaching them wherever, whenever, however they want. They want to create a constant stream of content to allow their audiences to hear, see, share and discover.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
The target audience for KISS FM is aged 15 - 34. They have a 60 / 40 female to male split, and are united by their love for music. Tech especially is what excites them. Their audience is predominantly urban, but increasingly national with 65% now living outside London. They heavily enjoy social media.

The target audience would fit the psychographic groups of: The Explorer, as they have a need for discovery that KISS FM satisfies; The Mainstream, as KISS has a large audience, and perhaps The Struggler, as they can use the content produced by KISS to escape from their situation.


3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
KISS reaches its audience through a multi-platform strategy, such as timelines on YouTube, on-demand streaming, etc. They produce content around the music young people are currently into, and they also have a large social media presence.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  
KISS FRESH offers first plays of the tracks from popular artists and producers in the industry. It plays urban and rhythmic tunes in Hip Hop, Dance, House and Afro beats. It is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

KISSSTORY plays 'Old Skool' music and songs from R&B, Dance, Garage and Hip Hop. It is also available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 
Audiences can actively engage with the KISS Radio brand through: the KISS Kube app to stream shows from KISS; listening online through kissfmuk.com for news and reviews; through live events, and through radio.


6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
The target audience that KISS describes is quite passive: "they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop." The idea that their target audience uses multiple devices at once and needs to be consuming media constantly suggests that their audience isn't actively engaged in watching or listening to the KISS Breakfast show, and are therefore passive and take in the intended message subconsciously.

However, I disagree with this. KISS runs real-life events that listeners attend, suggesting that they are active, alongside the fact that they use the KISS Kube app to access the specific content they want to watch or listen to. They are also involved with KISS through social media - KISS has a large social media following and audience interaction is integral to the Breakfast show itself. Listeners can also send in requests or shoutouts to friends through these platforms, as KISS is active across social media and regularly interacts with their audience, implying that the audience is active. 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Personal relationships as they present themselves as best friends and they have a good relationship with each other
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
The audience interact more with the radio station and the radio station plays music in a different way now than in the 1960s.
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
The audience know the presenter before they became one . Jordan and Perri were in a dance group and Tony Blackburn was a presenter on radio Caroline.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
The audience may think that Jordan and Perri are funny and that may be the reason they watch them. However someone may criticise the show because they may talk about controversial topics.

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