Newspapers: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.
young adults, people who don't like social media, older people 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
Surveillance – The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal. 

Diversion/Entertainment – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of others, reading the cartoons or completing crosswords.  We want to be entertained. 

Personal Identity – The newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values.

Becoming an active participant – Increasingly newspapers, especially online editions, encourage audiences to get involved through comments and social media. This contributes to a sense of personal identity for audiences.
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Entertainment – One of the main reasons we read newspapers is for entertainment.  Whether it’s enjoying reading the opinions of others, reading the cartoons or completing crosswords.  We want to be entertained. 

4) Why are print newspapers generally read by older audiences?

because they tend to not like social media and don't really now how to use it so they go buy newspapers instead.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

-scandal based splash head 
-audience positioning 
-cheaper than the times broadsheet 
Industries

1) What company owns the Daily Mirror and why are they struggling? 
reach PLC(former known as trinity mirror between 1999 and 2018) is a British newspaper, magazine and digital publisher. 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  


3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 200,000 a day now. Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

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